That the stories are recognised as a ‘body of knowledge’ that is many thousands of years old.
That the stories are sourced from the communities who own them.
That the communities make their own decision on what stories they want to have animated.
That the communities approve the story for animation.
That the story represents the community and clan and is specifically placed geographically.
Ownership and copyright of the story is always held by the nominated community council.
That the content of the animation including artist’s style be approved by the community at all key production stages.
That the story provided by the community is not rewritten or changed unless approved and endorsed by the community.
That the community be paid industry standard rates and receive royalties from revenues.
That Indigenous people design and participate in the creation of the animation at all stages of production.
Aboriginal Nations Australia was established as an independent animation company with the objective to employ and train Aboriginal artists as animators to produce a series of Dreaming stories selected from different Aboriginal communities across Australia.
The stories were sourced from many communities, and permission to tell them and animate them obtained from community Elders & community Councils.
During this process, Aboriginal Nations developed a cultural protocol to ensure that the copyright for each story was identified and retained by the communities providing the stories. Click here to see the ten point list.
This cultural protocol was endorsed by the NSW Aboriginal Education Consultative Group (AECG) Inc. and World Indigenous Peoples Conference: Education (1996).
The UNICEF Film and Television Office and ASIFA, the International Animation Industry Association, have also supported the protocol.
To produce this series a team of Aboriginal artists were trained in the techniques of traditional and computer assisted animation. Each story was then researched in-depth so that the animators could accurately portray the cultural content of the story. One important consideration was to look at the art produced from the area and to use this art as a basis to develop the style and the uniqueness of each story.
The series provides an insight into The Dreaming which has different meanings for different Aboriginal groups. The Dreaming can be seen as the embodiment of Aboriginal creation which gives meaning to everything: the essence of Aboriginal belief about creation, spiritual and physical existence. It establishes the rules governing relations between the people, the land and all things for Aboriginal people.
Royalties are paid from sales to the storytellers and their communities.Some Major Achievements of The Dreaming Series include